₹1,000 Crore Investment in Bihar for New Plant in Begusarai
Reliance Consumer Products Ltd (RCPL) has announced ₹1,000 Crore investment in Bihar for setting up a new Campa Cola bottling plant in Bihar’s Begusarai district.
This announcement was made by the FMCG arm of Mukesh Ambani’s Reliance Industries. This major investment in Bihar will lead to more private investment in Bihar helping in the overall economic development of the state. This has the potential to be the turning point for Bihar’s industrial sector.
Let’s delve deeper into the details of this major investment in Bihar and the vision behind it. We have provided a Table of Contents below for your convenience :
Table of Contents
Reliance’s Investment in Bihar
The Bihar Industrial Area Development Authority (BIADA) has already allocated 35 acres of land for the upcoming Campa Cola plant in Begusarai. The land has been officially allotted to EPIC Agro Product Ltd who is the producer and distributor of Campa Cola. This major investment in Bihar is done to build one of the most integrated bottling plants in eastern India which will cater to both – bottling and manufacturing of Campa Cola.
Begusarai is gaining prominence as a major industrial hub in Bihar. That’s why Reliance has chosen this specific location for the expansion of Campa Cola in the eastern markets.
Campa Cola’s Expansion
By the way, this is not Campa Cola’s first step for expansion in the eastern region. Reliance inaugurated a Campa Cola plant in Assam’s Guwahati two months ago. While, the total cost of Guwahati’s Campa Cola plant was about ₹250 Crores, Begusarai’s upcoming plant received a massive ₹1000 crore investment in Bihar! This shows the company’s trust on Bihar’s industries. This key step by RCPL is aimed at reaching the urban as well as the rural markets.
After the acquisition of Campa Cola in 2022, the company has made a promising comeback with better pricing and margins for retailers. It is giving a strong competition to global beverage companies like Coca-Cola and PepsiCo. The competitors have been forced to revise their pricing as per the local markets.
Further, the expansion with the new bottling plant in Begusarai will help in quicker supply and better penetration in the local markets. The company has made this investment in Bihar to gain and edge in logistics and compete more easily in the eastern region of India.
Employment Opportunities and Investment in Bihar
This ₹1,000 crore bottling plant will give direct an indirect employment to many people in Bihar. For instance, the Guwahati plant is serving as a mode of employment for more than 1000 people directly or indirectly.
The Guwahati plant generated around 300–400 direct jobs during its initial phase in the manufacturing, packaging, machinery operations, and plant management section. Over 1000 indirect jobs were created in the logistics, transport, warehousing, security, and other support services.
Since the investment in Bihar is 4 times more than that of the Guwahati plant, the employment opportunities are expected to be in accordance with capital investment.
All sorts of workers will be required such as construction workers, drivers, warehouse staff, factory operators and marketing professionals among all. In this way, the plant will create a powerful job ecosystem in Begusarai.
Moreover, some supportive industries such as packaging, raw material and transportation will also grow in flourish around the plant in Begusarai. This highlights how a single investment in Bihar can have a Domino effect contributing to the growth of the local economy.
Beverage Boom in Bihar
Apart from the Campa Cola plant, there has been a major development in the Bihar’s beverage sector. Just a month earlier, Coca-Cola’s largest bottler namely SLMG Beverages announced a massive ₹1500 crores investment in Bihar to set up it’s own plant in Buxar. They even plan on investing ₹1,500 crores for a second such plant as well.
With such big players coming into Bihar’s market, the beverage sector is clearly going to see a major development in Bihar. When top private companies like Coca Cola and Reliance are making such massive investment in Bihar, other private players will also recognise Bihar’s potential. Bihar as a state is already famous for the availability of cheap labour.
Bihar’s Changing Investment Narrative
Gone are the days when Bihar was sideline in industrial conversations. Now the status emerging as a serious contender in startups, investments and industry growth. The Bihar Business Connect 2024 got massive proposals worth ₹1.81 lakh crores! We have covered this in one of our previous articles, you can get detailed information here. This Campa Cola announcement is among the first to go live from those discussions.
Bihar is gaining an attractive position for industries and businesses. The Bihar government has made several investor-friendly policies along with the development of SIZs (Special Industrial Zones). The Adani group has also announced plans for cement plant in Bihar. This can prove to be a new era for massive industrialisation in Bihar.
Conclusion
The new Campa Cola bottling and manufacturing plant will serve as a symbol of trust in Bihar’s potential. The ₹1000 crore investment in Bihar that too coming from one of India’s largest businessman will prompt more investment in the state.
This is the second investment and Bihar within just 2 months after (Coca-Cola) SLMG Beverages’ ₹1,500 crore plant in Buxar. Bihar is on its trajectory for industrial development with improving infrastructure, better policies, new SIZs and proposals worth ₹1.81 lakh crore from Bihar Business Connect 2024. These things are changing the perception of Bihar.
Notably, the land acquisition has already taken place for the new Campa Cola bottle in plant in Begusarai. This quick response from the government shows Bihar’s commitment to the upcoming industries.
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I’m a final-year engineering student with a deep interest in current affairs, politics, and international issues. Writing news is my part-time passion, where I focus on sharing credible and well-researched stories. Every article I publish is backed by verified sources and multiple levels of fact-checking to ensure accuracy and trustworthiness.
